DUBLIN INTERTERNATIONAL FILM FESTIVAL
Briefing
As part of my design studies at NCAD in Dublin, we were given the opportunity to develop and pitch ideas for the rebranding of the Dublin International Film Festival. It was one of those rare, open-ended briefs with no restrictions, no guidelines – just complete creative freedom. We were encouraged to dive deep into the world of cinema, explore what makes a film festival unique, and reinterpret that experience in a fresh, visual way.
Even though my concept wasn’t chosen in the end, the project stood out as one of the most rewarding experiences. It encouraged me to explore ideas more openly, follow my creative instincts, and design something that speaks more to emotion than explanation. It also reminded me how much I love building identities that go beyond visuals – ones that resonate, evoke, and connect on a deeper level.
Execution
After the briefing for this pitch, I dove right in and started sketching (see excerpts below). One concept quickly stood out – it kept pulling me in, and I found myself exploring endless variations of it. Once I felt the direction was solid, I jumped into Illustrator and refined the vector version of the logo.
With the logo locked in, I developed the full visual identity that had been forming in my mind throughout the process. I also created motion assets, some of which stills were used as masks for Instagram posts and posters. These dynamic shapes echoed the feeling of film frames in motion – a natural fit for a festival centered around cinema.
